{"id":2722,"date":"2023-04-28T13:55:47","date_gmt":"2023-04-28T13:55:47","guid":{"rendered":"https:\/\/www.saljpoolen.se\/information\/intervju"},"modified":"2024-10-25T08:35:21","modified_gmt":"2024-10-25T08:35:21","slug":"annonsutformning","status":"publish","type":"information","link":"https:\/\/www.saljpoolen.se\/sv\/information\/annonsutformning","title":{"rendered":"Annonsutformning &amp; landningssida"},"content":{"rendered":"\n<div class=\"header-img d-flex justify-content-center align-items-center small-header\" style=\"background-image:url(https:\/\/www.saljpoolen.se\/wp-content\/uploads\/2022\/12\/header-bg.jpg)\"><div class=\"container mx-auto px-0 d-flex\"><div class=\"col col-12 position-relative m-auto px-0 d-flex align-items-start flex-column\"><h1 class=\"substitutional small-h1 text-center col-12 col-md-8 mx-auto text-white\" data-substitutions=\"\"><strong><strong><strong><strong><strong>Utformning platsannons<\/strong><\/strong><\/strong><\/strong><\/strong><\/h1><p class=\"text-center col-12 col-md-10 mx-auto text-white\">N\u00e4r man ska skriva platsannons finns det en hel del saker man&nbsp;m\u00e5ste t\u00e4nka p\u00e5 f\u00f6r att maximera chanserna att f\u00e5 in r\u00e4tt kandidat. Man kan \u00e4ven \u00f6ka chanserna genom en sk landningssida.<\/p><div class=\"btns-container d-flex null\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section code-f1eeeb-background\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div id=\"category__select\" class=\"nav-without-underline\"><div class=\"container\"><div class=\"custom-select2\">\n\t\t<div class=\"select-box\">\n\t\t<ul class=\"select-list\" id=\"categoryList\"><li class=\"\"><a href=\"https:\/\/www.saljpoolen.se\/information\">Visa alla<\/a><\/li><li><a href=\"https:\/\/www.saljpoolen.se\/information?cat=annonskanaler\">Annonskanaler<\/a><\/li><li><a href=\"https:\/\/www.saljpoolen.se\/information?cat=konkurrensfordelar\">Konkurrensf\u00f6rdelar<\/a><\/li><li><a href=\"https:\/\/www.saljpoolen.se\/information?cat=konsulttjanster\">Konsulttj\u00e4nster<\/a><\/li><\/ul><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-container container-fluid p-mobile-0 py-96-64-64 has-code-dad-3-cb-background-color has-background\">\n<div class=\"wp-block-noor-blocks-slider-container positoin-relative slider-container vertical-middle position-content-right slider-type-1\"><div class=\"swiper swiperSliders\" data-centeredslides=\"false\" data-autoplay=\"false\" data-autoplay-md=\"true\" data-autoplay-sm=\"true\" data-speed=\"500\" data-delay=\"5000\" data-loop=\"false\" data-slideperview=\"1\" data-slideperview-sm=\"1\" data-slideperview-md=\"1\" data-spacebetween=\"0\" data-spacebetween-sm=\"0\" data-spacebetween-md=\"0\" data-freemode=\"false\"><div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\"><div class=\"wrapper\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/www.saljpoolen.se\/wp-content\/uploads\/2023\/04\/SP-platsannonsering-del4.jpg\"\/><\/div><div class=\"wrapper-content\"><div class=\"wp-block-noor-blocks-slider-child content\" style=\"background-color:#550F0F\">\n<h2 class=\"wp-block-heading has-heading-secondary-color has-text-color\"><strong>Att skriva platsannons<\/strong><\/h2>\n\n\n\n<p class=\"link-not-underline has-content-text-light-color has-text-color\" style=\"font-size:16px\">N\u00e4r vi s\u00e4tter oss f\u00f6r att skriva platsannons f\u00f6r er t\u00e4nker vi p\u00e5 allt fr\u00e5n ert erbjudande och m\u00e5lgruppens v\u00e4rderingar till SEO och hur vi kan maximera exponeringen av er annons. I djungeln av platsannonser \u00e4r det viktigt att v\u00e5ga och kunna sticka ut, vilket \u00e4r n\u00e5got vi l\u00e4gger stor vikt vid n\u00e4r vi tar fram material till er <em>platsannons<\/em>. &nbsp;<\/p>\n\n\n\n<p class=\"link-not-underline has-content-text-light-color has-text-color\" style=\"font-size:16px\">Nedan f\u00f6rklaras de viktigaste delarna att t\u00e4nka p\u00e5.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><div class=\"swiper-pagination\"><\/div><div class=\"swiper-button-next\"><svg width=\"30\" height=\"24\" viewBox=\"0 0 30 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M29.0607 13.0607C29.6464 12.4749 29.6464 11.5251 29.0607 10.9393L19.5147 1.3934C18.9289 0.807613 17.9792 0.807613 17.3934 1.3934C16.8076 1.97919 16.8076 2.92893 17.3934 3.51472L25.8787 12L17.3934 20.4853C16.8076 21.0711 16.8076 22.0208 17.3934 22.6066C17.9792 23.1924 18.9289 23.1924 19.5147 22.6066L29.0607 13.0607ZM-1.31134e-07 13.5L28 13.5L28 10.5L1.31134e-07 10.5L-1.31134e-07 13.5Z\" fill=\"currentColor\"><\/path><\/svg><\/div><div class=\"swiper-button-prev\"><svg width=\"30\" height=\"24\" viewBox=\"0 0 30 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0.939341 13.0607C0.353554 12.4749 0.353554 11.5251 0.93934 10.9393L10.4853 1.3934C11.0711 0.807613 12.0208 0.807613 12.6066 1.3934C13.1924 1.97919 13.1924 2.92893 12.6066 3.51472L4.12132 12L12.6066 20.4853C13.1924 21.0711 13.1924 22.0208 12.6066 22.6066C12.0208 23.1924 11.0711 23.1924 10.4853 22.6066L0.939341 13.0607ZM30 13.5L2 13.5L2 10.5L30 10.5L30 13.5Z\" fill=\"currentColor\"><\/path><\/svg><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"min-height:0\" class=\"wp-block-noor-blocks-two-column-content is-style-content-left\"><div class=\"nb-tccb-media d-flex align-items-center\" style=\"max-width:50%;margin-left:0\"><figure class=\"d-flex w-100 h-100 align-items-center justify-content-center overflow-hidden\"><img decoding=\"async\" src=\"https:\/\/www.saljpoolen.se\/wp-content\/uploads\/2023\/03\/annonsutformning-befattning-1.jpg\" alt=\"image\"\/><\/figure><\/div><div class=\"nb-tccb-content col d-flex align-items-center\" style=\"background-color:#F8F7F7\">\n<div class=\"wp-block-group py-96-96-64 col-12 col-md-8 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 has-heading-primary-color has-text-color has-large-font-size\"><strong><strong><strong><strong><strong><strong><strong><strong>Befattning<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-code-635252-color has-text-color\">Att v\u00e4lja r\u00e4tt befattning i en <em>platsannons<\/em> \u00e4r A och O och f\u00f6r att v\u00e4lja r\u00e4tt \u00e4r en viktig fr\u00e5ga att st\u00e4lla sig \u201cVad s\u00f6ker m\u00e5lgruppen p\u00e5?\u201d Det \u00e4r egentligen ganska simpelt. Om platsannonsen inte syns i s\u00f6kresultaten hittar inte kandidaterna fram, och d\u00e5 kommer den inte f\u00e5 n\u00e5gra ans\u00f6kningar. D\u00e4rf\u00f6r kan att v\u00e4lja r\u00e4tt befattning fr\u00e5n b\u00f6rjan spara b\u00e5de tid och pengar. &nbsp;<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section h-100\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container-fluid p-0 h-100\">\n<div class=\"wp-block-group row flex-column flex-lg-row w-100 m-0 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-e-9-e-5-e-2-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 has-single-title-color has-text-color has-large-font-size\"><strong><strong><strong>Rubrik<\/strong><\/strong>&nbsp;i platsannons<\/strong><\/h3>\n\n\n\n<p>Rubriken ska h\u00e5llas enkel. Utsv\u00e4vande beskrivningar om att en \u201cgl\u00e4djespridare med n\u00e4sa f\u00f6r aff\u00e4rer\u201d efters\u00f6ks passar b\u00e4ttre i br\u00f6dtexten. Detta beror p\u00e5 att rubriken i en platsannons \u00e4r det som prioriteras h\u00f6gst i s\u00f6kresultaten. Befattning, ort och, i de fall det inte framg\u00e5r genom loggan, f\u00f6retagsnamn r\u00e4cker gott och v\u00e4l.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-f-8-f-7-f-7-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading mb-16 has-heading-primary-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Annonsens<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong> s<strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>\u00f6kord<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"mb-32\">I en platsannons \u00e4r det befattningen som blir det huvudsakliga s\u00f6kordet. F\u00f6r att maximera antal s\u00f6ktr\u00e4ffar och s\u00e4kerst\u00e4lla att synas s\u00e5 h\u00f6gt upp i listorna som m\u00f6jligt b\u00f6r s\u00f6kordet upprepas p\u00e5 flera platser i br\u00f6dtexten.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"min-height:0\" class=\"wp-block-noor-blocks-two-column-content is-style-content-right\"><div class=\"nb-tccb-media d-flex align-items-center\" style=\"max-width:50%;margin-right:0\"><figure class=\"d-flex w-100 h-100 align-items-center justify-content-center overflow-hidden\"><img decoding=\"async\" src=\"https:\/\/www.saljpoolen.se\/wp-content\/uploads\/2023\/03\/annonsutformning-krav-1.jpg\" alt=\"image\"\/><\/figure><\/div><div class=\"nb-tccb-content col d-flex align-items-center\" style=\"background-color:#E9E5E2\">\n<div class=\"wp-block-group py-96-96-64 col-12 col-md-8 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading mb-16 has-heading-primary-color has-text-color\"><strong><strong><strong>Era krav<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-code-635252-color has-text-color\">Kraven s\u00e4tts efter den kravprofil som tagits fram ihop med er. F\u00f6r att inte riskera att tappa potentiella ans\u00f6kningar \u00e4r det viktigt att h\u00e5lla kraven rimliga. Om kraven upplevs f\u00f6r h\u00f6ga eller irrelevanta f\u00f6r tj\u00e4nsten i fr\u00e5ga riskerar man att tappa kandidater som hade kunnat vara intressanta f\u00f6r tj\u00e4nsten, men som&nbsp;upplever att de inte lever upp till kraven. &nbsp;<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section h-100\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container-fluid p-0 h-100\">\n<div class=\"wp-block-group row flex-column flex-lg-row w-100 m-0 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-ffffff-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading mb-16 has-single-title-color has-text-color\"><strong><strong><strong><strong><strong>Vad ni erbjuder<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>F\u00f6r att kandidater ska vilja s\u00f6ka tj\u00e4nsten \u00e4r det viktigt att ber\u00e4tta f\u00f6rdelarna med att jobba&nbsp;hos just er.&nbsp;Ju mer unikt desto b\u00e4ttre. De allra flesta erbjuder friskv\u00e5rdsbidrag och mobiltelefon, men det \u00e4r inte p\u00e5 alla jobb man f\u00e5r en friskv\u00e5rdstimme p\u00e5 arbetstid eller extra semesterdagar.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-f-8-f-7-f-7-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading mb-16 has-heading-primary-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Uttalanden fr\u00e5n kollegor<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"mb-32\">F\u00f6r att g\u00f6ra en personlig annons uppmuntrar vi till att tillsammans med bild p\u00e5 personen&nbsp;fronta blivande kollegor eller chefer som ber\u00e4ttar mer om tj\u00e4nsten och f\u00f6retaget. Att f\u00e5 se en person bakom f\u00f6retaget ger direkt ett mjukare och mer m\u00e4nskligt intryck, vilket kan g\u00f6ra det l\u00e4ttare f\u00f6r m\u00e5nga att s\u00f6ka tj\u00e4nsten.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"min-height:0\" class=\"wp-block-noor-blocks-two-column-content is-style-content-left\"><div class=\"nb-tccb-media d-flex align-items-center\" style=\"max-width:50%;margin-left:0\"><figure class=\"d-flex w-100 h-100 align-items-center justify-content-center overflow-hidden\"><img decoding=\"async\" src=\"https:\/\/www.saljpoolen.se\/wp-content\/uploads\/2023\/03\/annonsutformning-bilder-1.jpg\" alt=\"image\"\/><\/figure><\/div><div class=\"nb-tccb-content col d-flex align-items-center\" style=\"background-color:#E9E5E2\">\n<div class=\"wp-block-group py-96-96-64 col-12 col-md-8 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading mb-16 has-heading-primary-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Platsannonsens bilder<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-code-635252-color has-text-color\">Val av bilder \u00e4r viktigare \u00e4n man kan tro. Bilderna i en platsannons ska s\u00e4lja in k\u00e4nslan p\u00e5 bolaget, och det g\u00f6rs b\u00e4st genom m\u00e4nniskor. Att ha bilder p\u00e5 leende, framtida kollegor ger generellt s\u00e4tt b\u00e4ttre resultat \u00e4n bilder p\u00e5 en frilagd produkt.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section h-100\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container-fluid p-0 h-100\">\n<div class=\"wp-block-group row flex-column flex-lg-row w-100 m-0 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-ffffff-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading mb-16 has-single-title-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Publiceringskanaler<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Vid val av publiceringskanaler g\u00e4ller det att g\u00e5 tillbaka till m\u00e5lgruppen. Var finns personerna vi vill n\u00e5? F\u00f6rutom v\u00e5ra generella annonspartners som passar de flesta tj\u00e4nster kan vi ocks\u00e5 erbjuda mycket nischade alternativ genom avtal med olika branschtidningar. Vid sv\u00e5rtillsatta roller har vi ocks\u00e5 m\u00f6jlighet att sprida platsannonsen extra brett s\u00e5 den \u00e4ven exponeras mot passiva kandidater.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-f-8-f-7-f-7-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading mb-16 has-heading-primary-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Publicering<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"mb-32\">N\u00e4r annonsen publiceras \u00e4r faktiskt av stor vikt. Vi har m\u00e4ngder av statistik, b\u00e5de egen och fr\u00e5n v\u00e5ra samarbetsparters, som visar samma trend. Kandidaterna \u00e4r som mest aktiva i b\u00f6rjan av veckan. D\u00e4rf\u00f6r \u00e4r det d\u00e5 platsannonsen b\u00f6r publiceras och synas \u00f6verst i s\u00f6kresultaten, annars sl\u00f6sas den b\u00e4sta exponeringen bort p\u00e5 dagar med l\u00e5g aktivitet. &nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-container container-fluid p-mobile-0 py-96-64-64 has-code-dad-3-cb-background-color has-background\" id=\"landningssida\">\n<div class=\"wp-block-noor-blocks-slider-container positoin-relative slider-container vertical-middle position-content-right slider-type-1\"><div class=\"swiper swiperSliders\" data-centeredslides=\"false\" data-autoplay=\"false\" data-autoplay-md=\"true\" data-autoplay-sm=\"true\" data-speed=\"500\" data-delay=\"5000\" data-loop=\"false\" data-slideperview=\"1\" data-slideperview-sm=\"1\" data-slideperview-md=\"1\" data-spacebetween=\"0\" data-spacebetween-sm=\"0\" data-spacebetween-md=\"0\" data-freemode=\"false\"><div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\"><div class=\"wrapper\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/www.saljpoolen.se\/wp-content\/uploads\/2023\/04\/landningssida-annons.jpg\"\/><\/div><div class=\"wrapper-content\"><div class=\"wp-block-noor-blocks-slider-child content\" style=\"background-color:#550F0F\">\n<h2 class=\"wp-block-heading has-heading-secondary-color has-text-color\"><strong>Ut\u00f6ka med en landningssida<\/strong><\/h2>\n\n\n\n<p class=\"link-not-underline has-content-text-light-color has-text-color\" style=\"font-size:16px\">Vi utformar en landningssida f\u00f6r att skapa ett personligt merv\u00e4rde till annonsen. Landningssidan anpassas med er logga, era f\u00e4rger, text fr\u00e5n chef\/anst\u00e4lld samt av er tillg\u00e4ngligt bild- och videomaterial.<\/p>\n\n\n\n<p class=\"link-not-underline has-content-text-light-color has-text-color\" style=\"font-size:16px\">F\u00f6r att er annons ska sticka ut i djungeln av lediga tj\u00e4nster \u00e4r det viktigt att ge en positiv bild av ert f\u00f6retag. Detta kan bland annat g\u00f6ras med hj\u00e4lp av en landningssida.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><div class=\"swiper-pagination\"><\/div><div class=\"swiper-button-next\"><svg width=\"30\" height=\"24\" viewBox=\"0 0 30 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M29.0607 13.0607C29.6464 12.4749 29.6464 11.5251 29.0607 10.9393L19.5147 1.3934C18.9289 0.807613 17.9792 0.807613 17.3934 1.3934C16.8076 1.97919 16.8076 2.92893 17.3934 3.51472L25.8787 12L17.3934 20.4853C16.8076 21.0711 16.8076 22.0208 17.3934 22.6066C17.9792 23.1924 18.9289 23.1924 19.5147 22.6066L29.0607 13.0607ZM-1.31134e-07 13.5L28 13.5L28 10.5L1.31134e-07 10.5L-1.31134e-07 13.5Z\" fill=\"currentColor\"><\/path><\/svg><\/div><div class=\"swiper-button-prev\"><svg width=\"30\" height=\"24\" viewBox=\"0 0 30 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0.939341 13.0607C0.353554 12.4749 0.353554 11.5251 0.93934 10.9393L10.4853 1.3934C11.0711 0.807613 12.0208 0.807613 12.6066 1.3934C13.1924 1.97919 13.1924 2.92893 12.6066 3.51472L4.12132 12L12.6066 20.4853C13.1924 21.0711 13.1924 22.0208 12.6066 22.6066C12.0208 23.1924 11.0711 23.1924 10.4853 22.6066L0.939341 13.0607ZM30 13.5L2 13.5L2 10.5L30 10.5L30 13.5Z\" fill=\"currentColor\"><\/path><\/svg><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section h-100\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container-fluid p-0 h-100\">\n<div class=\"wp-block-group row flex-column flex-lg-row w-100 m-0 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-e-9-e-5-e-2-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading mb-16 has-single-title-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Attrahera genom att inspirera<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-code-635252-color has-text-color\">Vi utv\u00e4rderar \u00e5rligen v\u00e5ra platsannonser f\u00f6r att s\u00e4kerst\u00e4lla, b\u00e5de f\u00f6r oss och v\u00e5ra kunder, att materialet \u00e4r s\u00e5 attraktivt som m\u00f6jligt. I en kombination av egna insikter, unders\u00f6kningar samt extern information har vi insett vikten av personliga och inspirerande annonser. Text i all \u00e4ra, men den s\u00e4ger mer i komplement med video, leende m\u00e4nniskor i organisationen, beskrivande bilder som tydligg\u00f6r vad arbetsuppgifterna kommer inneb\u00e4ra. Detta \u00e4r bara n\u00e5gra exempel som vi kan lyfta p\u00e5 v\u00e5ra landningssidor f\u00f6r att komplettera annonsen. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group col-lg-6 col-12 py-128-96-32 align-self-stretch has-code-f-8-f-8-f-8-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group col-md-8 px-16-16-32 mx-auto is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading mb-16 has-heading-primary-color has-text-color\"><strong><strong>Ge en djupare inblick<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-code-635252-color has-text-color\">N\u00e4r vi skapar en landningssida samlar vi in svar fr\u00e5n v\u00e5ra arbetsgivare d\u00e4r de f\u00e5r beskriva hur de \u00e4r som ledare, vad som \u00e4r det b\u00e4sta med bolaget de arbetar p\u00e5 eller kanske vad som \u00e4r den st\u00f6rsta utmaningen med tj\u00e4nsten. <\/p>\n\n\n\n<p class=\"mb-32 has-code-635252-color has-text-color\">Man kan ocks\u00e5 v\u00e4lja att fronta en eller flera framtida kollegor. Vad fick dem en g\u00e5ng i tiden att vilja arbeta p\u00e5 f\u00f6retaget och hur ser samarbetet ut mellan de olika avdelningarna? H\u00e4r \u00e4r ett mycket bra tillf\u00e4lle att ge en djupare inblick i f\u00f6retaget f\u00f6r att l\u00e5ta kandidaterna bli mer intresserade av tj\u00e4nsten.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":5276,"menu_order":0,"template":"","meta":[],"information_category":[30],"class_list":["post-2722","information","type-information","status-publish","has-post-thumbnail","hentry","information_category-konsulttjanster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utformning av platsannons f\u00f6r att maximera exponeringen<\/title>\n<meta name=\"description\" content=\"N\u00e4r man ska skriva platsannons finns det en del man\u00a0m\u00e5ste t\u00e4nka p\u00e5 f\u00f6r att f\u00e5 in r\u00e4tt kandidat. 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