{"id":1352,"date":"2022-11-01T10:13:48","date_gmt":"2022-11-01T10:13:48","guid":{"rendered":"https:\/\/www.saljpoolen.se\/rekrytering-marknadschef-2\/"},"modified":"2026-04-10T08:02:42","modified_gmt":"2026-04-10T08:02:42","slug":"rekrytering-marknadschef","status":"publish","type":"page","link":"https:\/\/www.saljpoolen.se\/sv\/rekrytering-marknadschef","title":{"rendered":"Marknadschef"},"content":{"rendered":"\n<div class=\"header-img d-flex justify-content-center align-items-center small-header\" style=\"background-image:url(https:\/\/www.saljpoolen.se\/wp-content\/uploads\/2023\/04\/marknadschef-01.jpg)\"><div class=\"container mx-auto px-0 d-flex\"><div class=\"col col-12 position-relative m-auto px-0 d-flex align-items-start flex-column\"><h1 class=\"substitutional small-h1 text-center col-12 col-md-8 mx-auto text-white\" data-substitutions=\"\"><strong><strong><strong><strong>Rekrytera marknadschef<\/strong><\/strong><\/strong><\/strong><\/h1><p class=\"text-center col-12 col-md-8 mx-auto text-white\">Som experter p\u00e5 rekrytering av marknadschefer vet vi vad som kr\u00e4vs f\u00f6r att lyckas i rollen som marknadschef. Vi hj\u00e4lper er att hitta r\u00e4tt kandidat.<\/p><div class=\"btns-container d-flex col-lg-5 col-md-7 col-sm-10 col-xs-11 mx-auto justify-content-center\">\n<a href=\"#kontakt\" class=\"wp-block-noor-blocks-button btn btn-primary m-0\" rel=\"noopener\">Kontakta oss<svg class=\"ml-2 link-icon arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" fill=\"none\"><path d=\"M20.16,12.53a.75.75,0,0,0,0-1.06L15.38,6.7a.74.74,0,0,0-1.06,0,.75.75,0,0,0,0,1.06L18.56,12l-4.24,4.24a.75.75,0,0,0,0,1.06.74.74,0,0,0,1.06,0Zm-16.53.22h16v-1.5h-16Z\" fill=\"currentColor\"><\/path><\/svg> <svg class=\"ml-2 hover-icon circle-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" fill=\"currentColor\"><defs><clipPath id=\"clip-path\"><rect id=\"SVGID\" x=\"6.46\" y=\"6.46\" width=\"11.08\" height=\"11.08\" fill=\"none\"><\/rect><\/clipPath><\/defs><g clip-path=\"url(#clip-path)\"><path class=\"cls-4\" d=\"M15.09,12a1.11,1.11,0,0,0-.33-.78L10,6.46,8.93,7.54,13.39,12,8.93,16.46,10,17.54l4.75-4.76A1.09,1.09,0,0,0,15.09,12Z\" fill=\"currentColor\"><\/path><\/g><path style=\"opacity:0.2;isolation:isolate\" d=\"M12,24A12,12,0,1,1,24,12,12,12,0,0,1,12,24Z\"><\/path><\/svg><\/a>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-container container-fluid p-mobile-0 py-96-64-64 has-header-secondary-icon-background-background-color has-background\">\n<div class=\"wp-block-noor-blocks-slider-container positoin-relative slider-container vertical-middle position-content-right slider-type-1\"><div class=\"swiper swiperSliders\" data-centeredslides=\"false\" data-autoplay=\"false\" data-autoplay-md=\"true\" data-autoplay-sm=\"true\" data-speed=\"500\" data-delay=\"5000\" data-loop=\"false\" data-slideperview=\"1\" data-slideperview-sm=\"1\" data-slideperview-md=\"1\" data-spacebetween=\"0\" data-spacebetween-sm=\"0\" data-spacebetween-md=\"0\" data-freemode=\"false\"><div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\"><div class=\"wrapper\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/www.saljpoolen.se\/wp-content\/uploads\/2022\/11\/marknadschef-2-e1668766484548.jpg\"\/><\/div><div class=\"wrapper-content\"><div class=\"wp-block-noor-blocks-slider-child content\" style=\"background-color:#550F0F\">\n<h2 class=\"wp-block-heading has-heading-secondary-color has-text-color\"><strong>Rekrytera marknadschef med S\u00e4ljpoolen<\/strong><\/h2>\n\n\n\n<p class=\"has-content-text-light-color has-text-color\" style=\"font-size:16px\">Marknadsrekrytering v\u00e4xer sig st\u00f6rre och st\u00f6rre i samband med att allt fler f\u00f6retag ser f\u00f6rdelarna som uppst\u00e5r n\u00e4r s\u00e4lj- och marknadsavdelningarna har ett t\u00e4tt samarbete. En \u00e5terkommande befattning vi rekryterar \u00e4r en kombinerad roll som s\u00e4lj- och marknadschef. V\u00e5ra rekryteringskonsulter vet vad som kr\u00e4vs f\u00f6r att lyckas och vilka utmaningar en marknadschef kan st\u00e4llas inf\u00f6r.<\/p>\n\n\n\n<a href=\"https:\/\/www.saljpoolen.se\/rekrytering-forsaljningschef\" class=\"wp-block-noor-blocks-button btn btn-secondary is-style-secondary\" rel=\"noopener\">S\u00f6ker du f\u00f6rs\u00e4ljningschef?<svg class=\"ml-2 link-icon arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" fill=\"none\"><path d=\"M20.16,12.53a.75.75,0,0,0,0-1.06L15.38,6.7a.74.74,0,0,0-1.06,0,.75.75,0,0,0,0,1.06L18.56,12l-4.24,4.24a.75.75,0,0,0,0,1.06.74.74,0,0,0,1.06,0Zm-16.53.22h16v-1.5h-16Z\" fill=\"currentColor\"><\/path><\/svg> <svg class=\"ml-2 hover-icon circle-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" fill=\"currentColor\"><defs><clipPath id=\"clip-path\"><rect id=\"SVGID\" x=\"6.46\" y=\"6.46\" width=\"11.08\" height=\"11.08\" fill=\"none\"><\/rect><\/clipPath><\/defs><g clip-path=\"url(#clip-path)\"><path class=\"cls-4\" d=\"M15.09,12a1.11,1.11,0,0,0-.33-.78L10,6.46,8.93,7.54,13.39,12,8.93,16.46,10,17.54l4.75-4.76A1.09,1.09,0,0,0,15.09,12Z\" fill=\"currentColor\"><\/path><\/g><path style=\"opacity:0.2;isolation:isolate\" d=\"M12,24A12,12,0,1,1,24,12,12,12,0,0,1,12,24Z\"><\/path><\/svg><\/a>\n<\/div><\/div><\/div><\/div>\n<\/div><div class=\"swiper-pagination\"><\/div><div class=\"swiper-button-next\"><svg width=\"30\" height=\"24\" viewBox=\"0 0 30 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M29.0607 13.0607C29.6464 12.4749 29.6464 11.5251 29.0607 10.9393L19.5147 1.3934C18.9289 0.807613 17.9792 0.807613 17.3934 1.3934C16.8076 1.97919 16.8076 2.92893 17.3934 3.51472L25.8787 12L17.3934 20.4853C16.8076 21.0711 16.8076 22.0208 17.3934 22.6066C17.9792 23.1924 18.9289 23.1924 19.5147 22.6066L29.0607 13.0607ZM-1.31134e-07 13.5L28 13.5L28 10.5L1.31134e-07 10.5L-1.31134e-07 13.5Z\" fill=\"currentColor\"><\/path><\/svg><\/div><div class=\"swiper-button-prev\"><svg width=\"30\" height=\"24\" viewBox=\"0 0 30 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0.939341 13.0607C0.353554 12.4749 0.353554 11.5251 0.93934 10.9393L10.4853 1.3934C11.0711 0.807613 12.0208 0.807613 12.6066 1.3934C13.1924 1.97919 13.1924 2.92893 12.6066 3.51472L4.12132 12L12.6066 20.4853C13.1924 21.0711 13.1924 22.0208 12.6066 22.6066C12.0208 23.1924 11.0711 23.1924 10.4853 22.6066L0.939341 13.0607ZM30 13.5L2 13.5L2 10.5L30 10.5L30 13.5Z\" fill=\"currentColor\"><\/path><\/svg><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"min-height:0\" class=\"wp-block-noor-blocks-two-column-content is-style-content-right\"><div class=\"nb-tccb-media d-flex align-items-center\" style=\"max-width:50%;margin-right:0\"><figure class=\"d-flex w-100 h-100 align-items-center justify-content-center overflow-hidden\"><img decoding=\"async\" src=\"https:\/\/www.saljpoolen.se\/wp-content\/uploads\/2022\/11\/marknad-1.jpg\" alt=\"image\"\/><\/figure><\/div><div class=\"nb-tccb-content col d-flex align-items-center\" style=\"background-color:#F8F8F8\">\n<div class=\"wp-block-group py-96-96-64 col-12 col-md-8 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading mb-16 h2 has-heading-primary-color has-text-color\"><strong><strong>Maximera s\u00e4ljet med r\u00e4tt ledarskap p\u00e5 marknad<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"mb-16 has-content-text-dark-color has-text-color\">I ett landskap d\u00e4r AI och automatiserade kundresor \u00e4r standard, r\u00e4cker det inte l\u00e4ngre med en st\u00f6djande marknadsfunktion. Idag ses en marknadschef som motorn bakom f\u00f6retagets int\u00e4ktsgenerering. Genom att rekrytera en strategisk ledare p\u00e5 marknad som kan hantera moderna verktyg och datainsikter, frig\u00f6r ni s\u00e4ljorganisationens fulla potential. Resultatet? Ett s\u00e4ljteam som kan \u00e4gna mer tid \u00e5t effektivt f\u00f6rs\u00e4ljningsarbete, kvalificerade aff\u00e4rsm\u00f6jligheter och komma n\u00e4rmare en vunnen aff\u00e4r.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section code-dad3cb-background section-third-background-md-background section-third-background-lg-background py-96\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-group col-12 col-md-6 m-auto my-32-0-0 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading h2 has-heading-primary-color has-text-color\"><strong><strong><strong><strong><strong>Rekryteringsprocess<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"link-not-underline has-content-text-dark-color has-text-color\">Att <em>rekrytera marknadschef<\/em> \u00e4r en komplex uppgift som st\u00e4ller h\u00f6ga krav b\u00e5de p\u00e5 er som f\u00f6retag och oss som<a href=\"https:\/\/www.saljpoolen.se\/\"> rekryterare<\/a>. I v\u00e5r process kartl\u00e4gger vi vilka f\u00f6ruts\u00e4ttningar och f\u00f6rv\u00e4ntningar ni har vid en rekrytering av marknadschef. Vi klarg\u00f6r bland annat om det \u00e4r en ers\u00e4ttnings- eller tillv\u00e4xtrekrytering. <\/p>\n\n\n\n<p class=\"has-content-text-dark-color has-text-color\">Idag st\u00e4ller digitaliseringen h\u00f6ga krav p\u00e5 de som arbetar inom marknad och det kr\u00e4vs d\u00e4rf\u00f6r att man bearbetar forum utanf\u00f6r de traditionella milj\u00f6erna f\u00f6r att skapa tillv\u00e4xt med hj\u00e4lp av en marknadschef.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"min-height:0\" class=\"wp-block-noor-blocks-two-column-content is-style-content-right\"><div class=\"nb-tccb-media d-flex align-items-center\" style=\"max-width:50%;margin-right:0\"><figure class=\"d-flex w-100 h-100 align-items-center justify-content-center overflow-hidden\"><img decoding=\"async\" src=\"https:\/\/www.saljpoolen.se\/wp-content\/uploads\/2022\/11\/marknadschef-1.jpg\" alt=\"image\"\/><\/figure><\/div><div class=\"nb-tccb-content col d-flex align-items-center\">\n<div class=\"wp-block-group py-96-96-64 col-12 col-md-8 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h5 class=\"wp-block-heading h2 has-header-text-primary-color has-text-color\"><strong><strong><strong><strong><strong>Vad \u00e4r ert m\u00e5l?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h5>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-f9bd05ee\"><\/div>\n\n\n\n<p class=\"has-code-635252-color has-text-color\">Vidare i processen \u00e4r det viktigt att f\u00f6rst\u00e5 er verksamhets ambitioner:<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-f9bd05ee\"><\/div>\n\n\n\n<ul class=\"wp-block-list custom-list text-black\">\n<li class=\"mb-0 has-code-635252-color has-text-color has-link-color wp-elements-70b4871db8d666561e0867c300242b2d\">Var befinner sig ert f\u00f6retag idag?<\/li>\n\n\n\n<li class=\"mb-0 has-code-635252-color has-text-color has-link-color wp-elements-40f2c966fad8e02dc930122f04668b9a\">Vad vill ni f\u00e5 ut av er kommande marknadschef?&nbsp;<\/li>\n\n\n\n<li class=\"mb-0 has-code-635252-color has-text-color has-link-color wp-elements-3a326ba1cf4fde6dc4256f9e214e8c82\">\u00c4r det ett stort eller litet team att leda?<\/li>\n\n\n\n<li class=\"mb-0 has-code-635252-color has-text-color has-link-color wp-elements-6f7e818c9a8bdcb83653713a18a2cc5b\">\u00c4r arbetet fokuserat mot interna eller externa kanaler?&nbsp;<\/li>\n\n\n\n<li class=\"mb-0 has-code-635252-color has-text-color has-link-color wp-elements-1d8f21cf0b5169dff577171d9b09b07e\">Hur ser samarbetet ut mellan marknad och s\u00e4ljorganisation?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-62aae154\"><\/div>\n\n\n\n<a href=\"https:\/\/www.saljpoolen.se\/varfor-saljpoolen\" class=\"wp-block-noor-blocks-button btn btn-primary\" rel=\"noopener\">L\u00e4s mer om oss<svg class=\"ml-2 link-icon arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" fill=\"none\"><path d=\"M20.16,12.53a.75.75,0,0,0,0-1.06L15.38,6.7a.74.74,0,0,0-1.06,0,.75.75,0,0,0,0,1.06L18.56,12l-4.24,4.24a.75.75,0,0,0,0,1.06.74.74,0,0,0,1.06,0Zm-16.53.22h16v-1.5h-16Z\" fill=\"currentColor\"><\/path><\/svg> <svg class=\"ml-2 hover-icon circle-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" fill=\"currentColor\"><defs><clipPath id=\"clip-path\"><rect id=\"SVGID\" x=\"6.46\" y=\"6.46\" width=\"11.08\" height=\"11.08\" fill=\"none\"><\/rect><\/clipPath><\/defs><g clip-path=\"url(#clip-path)\"><path class=\"cls-4\" d=\"M15.09,12a1.11,1.11,0,0,0-.33-.78L10,6.46,8.93,7.54,13.39,12,8.93,16.46,10,17.54l4.75-4.76A1.09,1.09,0,0,0,15.09,12Z\" fill=\"currentColor\"><\/path><\/g><path style=\"opacity:0.2;isolation:isolate\" d=\"M12,24A12,12,0,1,1,24,12,12,12,0,0,1,12,24Z\"><\/path><\/svg><\/a>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section code-550f0f-background code-550f0f-md-background code-550f0f-lg-background py-96-64-64\" id=\"kontakt\" style=\"background-image:url('https:\/\/www.saljpoolen.se\/wp-content\/uploads\/2022\/08\/blob_background.png');background-size:cover\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container\" style=\"margin-bottom:32px\">\n<h6 class=\"wp-block-heading has-text-align-center h2 has-code-ffffff-color has-text-color\"><strong>Hitta er nya marknadschef<\/strong><\/h6>\n\n\n\n<p class=\"text-center has-code-ffffff-color has-text-color has-link-color wp-elements-bc1fa9f02d1e22409410f79d431bbea6\">Kontakta oss s\u00e5 hj\u00e4lper vi dig hitta ledarskapet som lyfter ert team.<\/p>\n\n\n<script>\nvar 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          <\/div><form method='post' enctype='multipart\/form-data'  id='gform_2'  action='\/sv\/wp-json\/wp\/v2\/pages\/1352#gf_2' data-formid='2' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below validation_below'><fieldset id=\"field_2_8\" class=\"gfield gfield--type-name gfield--width-half gfield_contains_required field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Ditt namn<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatoriskt)<\/span><\/span><\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_2_8'>\n               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for='input_2_3'>F\u00f6retag<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatoriskt)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_2_3' type='text' value='' class='large'    placeholder='F\u00f6retag' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_10\" class=\"gfield gfield--type-phone gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_10'>Ditt telefonnummer<\/label><div class='ginput_container ginput_container_phone'><input name='input_10' id='input_2_10' type='tel' value='' class='large'  placeholder='Ditt telefonnummer'  aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_9\" class=\"gfield gfield--type-email gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_9'>Din epost<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatoriskt)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_9' id='input_2_9' type='email' value='' class='medium'   placeholder='Din epost' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2_7\" class=\"gfield gfield--type-textarea gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_7'>Ditt \u00e4rende<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Obligatoriskt)<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_7' id='input_2_7' class='textarea small'    placeholder='Ditt \u00e4rende' aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_2_14\" class=\"gfield gfield--type-text gfield--width-full gform_usource field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas\"><\/i><span>Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas<\/span><\/div><label class='gfield_label gform-field-label' for='input_2_14'>USOURCE<\/label><div class='ginput_container ginput_container_text'><input name='input_14' id='input_2_14' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_15\" class=\"gfield gfield--type-text gfield--width-full gform_umedium field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas\"><\/i><span>Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas<\/span><\/div><label class='gfield_label gform-field-label' for='input_2_15'>UMEDIUM<\/label><div class='ginput_container ginput_container_text'><input name='input_15' id='input_2_15' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_16\" class=\"gfield gfield--type-text gfield--width-full gform_ucampaign field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas\"><\/i><span>Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas<\/span><\/div><label class='gfield_label gform-field-label' for='input_2_16'>UCAMPAIGN<\/label><div class='ginput_container ginput_container_text'><input name='input_16' id='input_2_16' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_23\" class=\"gfield gfield--type-text gfield--width-full gform_ucontent field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas\"><\/i><span>Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas<\/span><\/div><label class='gfield_label gform-field-label' for='input_2_23'>UCONTENT<\/label><div class='ginput_container ginput_container_text'><input name='input_23' id='input_2_23' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_22\" class=\"gfield gfield--type-text gfield--width-full gform_uterm field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas\"><\/i><span>Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas<\/span><\/div><label class='gfield_label gform-field-label' for='input_2_22'>UTERM<\/label><div class='ginput_container ginput_container_text'><input name='input_22' id='input_2_22' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_21\" class=\"gfield gfield--type-text gfield--width-full gform_ireferrer field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas\"><\/i><span>Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas<\/span><\/div><label class='gfield_label gform-field-label' for='input_2_21'>IREFERRER<\/label><div class='ginput_container ginput_container_text'><input name='input_21' id='input_2_21' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_20\" class=\"gfield gfield--type-text gfield--width-full gform_lreferrer field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas\"><\/i><span>Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas<\/span><\/div><label class='gfield_label gform-field-label' for='input_2_20'>LREFERRER<\/label><div class='ginput_container ginput_container_text'><input name='input_20' id='input_2_20' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_19\" class=\"gfield gfield--type-text gfield--width-full gform_ilandpage field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas\"><\/i><span>Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas<\/span><\/div><label class='gfield_label gform-field-label' for='input_2_19'>ILANDPAGE<\/label><div class='ginput_container ginput_container_text'><input name='input_19' id='input_2_19' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_18\" class=\"gfield gfield--type-text gfield--width-full gform_visits field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_hidden\"  ><div class=\"admin-hidden-markup\"><i class=\"gform-icon gform-icon--hidden\" aria-hidden=\"true\" title=\"Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas\"><\/i><span>Detta f\u00e4lt \u00e4r dolt n\u00e4r formul\u00e4ret visas<\/span><\/div><label class='gfield_label gform-field-label' for='input_2_18'>VISITS<\/label><div class='ginput_container ginput_container_text'><input name='input_18' id='input_2_18' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> \n\t<button class='gform_button wp-block-noor-blocks-button btn btn-primary is-style-primary m-0' id='gform_submit_button_2' onclick='gform.submission.handleButtonClick(this);'>\n\t\tSkicka\n        <svg class='ml-2 link-icons arrow' xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' width='24' height='24' fill='none'>\n\t\t\t<path d='M20.16,12.53a.75.75,0,0,0,0-1.06L15.38,6.7a.74.74,0,0,0-1.06,0,.75.75,0,0,0,0,1.06L18.56,12l-4.24,4.24a.75.75,0,0,0,0,1.06.74.74,0,0,0,1.06,0Zm-16.53.22h16v-1.5h-16Z' fill='currentColor'\/>\n\t\t<\/svg>\n\t<\/button>\n\t \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_2' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_2' id='gform_theme_2' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_2' id='gform_style_settings_2' value='{&quot;inputPrimaryColor&quot;:&quot;#204ce5&quot;}' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_2' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='2' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='EUR' value='nhpEdOxRKoanLN+U4\/ZrkOhX5UoPWCJbubaKUX4kYPMepRP42VI+4ZwM1yudua\/SIY53bAIHg\/B3o3TLyfgEyi6tCmJxJCk3uLHfrYAf2Ck5JuM=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_2' value='WyJbXSIsIjgyMDU2MmU2YzY0ZmRhY2QzMzMxNjAyZGRiZmUyNTc2Il0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_2' id='gform_target_page_number_2' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_2' id='gform_source_page_number_2' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 2, 'https:\/\/www.saljpoolen.se\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_2').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_2');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_2').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_2').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_2').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_2').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_2').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_2').val();gformInitSpinner( 2, 'https:\/\/www.saljpoolen.se\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [2, current_page]);window['gf_submitting_2'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_2').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_2').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [2]);window['gf_submitting_2'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_2').text());}else{jQuery('#gform_2').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"2\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_2\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_2\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_2\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 2, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-section section code-dad3cb-background py-64-64-64 bottom-bordered\" style=\"background-image:none;background-size:auto 100%\"><div class=\"zoom-bg\"><\/div>\n<div class=\"wp-block-noor-blocks-container container has-code-0-e-1-f-30-background-color has-background\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);row-gap:5px;column-gap:24px\">\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<h4 class=\"wp-block-heading pb-48-48-32 h2 has-code-550-f-0-f-color has-text-color has-link-color wp-elements-cb6070c38235864fe6665f69144c18a4\">Vanliga fr\u00e5gor<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-noor-blocks-group noor-group faq-accordion\"><div class=\"wp-block-noor-blocks-new-accordion accordion accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\" id=\"accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\"><div class=\"accordion-columns columns-3\"><div class=\"row\"><div class=\"col-lg-4 col-md-12 col-12 new-accordion-col-1 accordion-col-has-4\"><div class=\"wp-block-noor-blocks-accordion-item accordion-item\"><div class=\"card shadow-none\"><div class=\"card-header code-e9e5e2-background\" id=\"acc-item-74cccdcb-7265-4cd5-8340-32bed2b8da2a-heading\"><div class=\"card-title  mb-0\"><button class=\"text-left collapsed w-100\" type=\"button\" data-toggle=\"collapse\" data-target=\"#acc-item-74cccdcb-7265-4cd5-8340-32bed2b8da2a-collapse\" aria-expanded=\"false\" aria-controls=\"acc-item-74cccdcb-7265-4cd5-8340-32bed2b8da2a-collapse\"><div class=\"card-titles has-code-550f0f-color\"><p class=\"mb-0\"><strong>N\u00e4r \u00e4r det r\u00e4tt l\u00e4ge att rekrytera en marknadschef?<\/strong><\/p><\/div><span class=\"has-code-ad3b37-color ms-auto\"><svg width=\"12\" height=\"18\" viewbox=\"0 0 12 18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.49311 17.5284C5.786 17.8213 6.26087 17.8213 6.55377 17.5284L11.3267 12.7554C11.6196 12.4625 11.6196 11.9876 11.3267 11.6947C11.0338 11.4019 10.559 11.4019 10.2661 11.6947L6.02344 15.9374L1.7808 11.6947C1.4879 11.4019 1.01303 11.4019 0.720136 11.6947C0.427243 11.9876 0.427243 12.4625 0.720136 12.7554L5.49311 17.5284ZM5.27344 0.998047L5.27344 16.998H6.77344L6.77344 0.998047L5.27344 0.998047Z\"><\/path><\/svg><\/span><\/button><\/div><\/div><div id=\"acc-item-74cccdcb-7265-4cd5-8340-32bed2b8da2a-collapse\" class=\"accordion-collapse collapse code-e9e5e2-background\" aria-labelledby=\"acc-item-74cccdcb-7265-4cd5-8340-32bed2b8da2a-heading\" data-parent=\"#accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\"><div class=\"accordion-body card-body has-code-635252-color has-not-divider border-code-de764f\">\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Det \u00e4r n\u00e4r ni beh\u00f6ver n\u00e5gon som tar helhetsansvar f\u00f6r er marknads riktning, prioriteringar och som f\u00e5r effekt p\u00e5 aff\u00e4ren. M\u00e5nga hamnar d\u00e4r n\u00e4r marknadsinsatserna v\u00e4xer eller n\u00e4r samarbetet mellan s\u00e4lj och marknad beh\u00f6ver bli mer sammansvetsat.<\/p>\n\n\n\n<p><strong>Tecken som vanligtvis visar n\u00e4r det \u00e4r dags att rekrytera:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ni g\u00f6r mycket, men saknar tydlig strategi och prioritering<\/li>\n\n\n\n<li>Marknad beh\u00f6ver bli mer aff\u00e4rsdriven och m\u00e4tbar<\/li>\n\n\n\n<li>S\u00e4lj beh\u00f6ver mer strukturerat st\u00f6d fr\u00e5n marknad<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wp-block-noor-blocks-accordion-item accordion-item\"><div class=\"card shadow-none\"><div class=\"card-header code-e9e5e2-background\" id=\"acc-item-fc85d658-b923-4835-a6fc-037421cc74ca-heading\"><div class=\"card-title  mb-0\"><button class=\"text-left collapsed w-100\" type=\"button\" data-toggle=\"collapse\" data-target=\"#acc-item-fc85d658-b923-4835-a6fc-037421cc74ca-collapse\" aria-expanded=\"false\" aria-controls=\"acc-item-fc85d658-b923-4835-a6fc-037421cc74ca-collapse\"><div class=\"card-titles has-code-550f0f-color\"><p class=\"mb-0\"><strong>Varf\u00f6r \u00e4r rekrytering av marknadschef en mer komplex rekrytering?<\/strong><\/p><\/div><span class=\"has-code-ad3b37-color ms-auto\"><svg width=\"12\" height=\"18\" viewbox=\"0 0 12 18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.49311 17.5284C5.786 17.8213 6.26087 17.8213 6.55377 17.5284L11.3267 12.7554C11.6196 12.4625 11.6196 11.9876 11.3267 11.6947C11.0338 11.4019 10.559 11.4019 10.2661 11.6947L6.02344 15.9374L1.7808 11.6947C1.4879 11.4019 1.01303 11.4019 0.720136 11.6947C0.427243 11.9876 0.427243 12.4625 0.720136 12.7554L5.49311 17.5284ZM5.27344 0.998047L5.27344 16.998H6.77344L6.77344 0.998047L5.27344 0.998047Z\"><\/path><\/svg><\/span><\/button><\/div><\/div><div id=\"acc-item-fc85d658-b923-4835-a6fc-037421cc74ca-collapse\" class=\"accordion-collapse collapse code-e9e5e2-background\" aria-labelledby=\"acc-item-fc85d658-b923-4835-a6fc-037421cc74ca-heading\" data-parent=\"#accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\"><div class=\"accordion-body card-body has-code-635252-color has-not-divider border-code-de764f\">\n<p>F\u00f6r att rollen ofta kr\u00e4ver b\u00e5de ledarskap och aff\u00e4rsf\u00f6rst\u00e5else, n\u00e5got som ser v\u00e4ldigt olika ut mellan organisationer. D\u00e4rf\u00f6r beh\u00f6ver man tidigt kartl\u00e4gga f\u00f6ruts\u00e4ttningar och f\u00f6rv\u00e4ntningar s\u00e5 att man vet vilken typ av marknadschef som faktiskt beh\u00f6vs i organisationen.<\/p>\n\n\n\n<p><strong>Det som ofta varierar mest mellan f\u00f6retag:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Om det \u00e4r ett stort eller litet team att leda<\/li>\n\n\n\n<li>Om fokus ligger p\u00e5 interna eller externa kanaler<\/li>\n\n\n\n<li>Om det \u00e4r ers\u00e4ttningsrekrytering eller tillv\u00e4xtrekrytering<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wp-block-noor-blocks-accordion-item accordion-item\"><div class=\"card shadow-none\"><div class=\"card-header code-e9e5e2-background\" id=\"acc-item-4b292565-8394-44ba-9a60-9fd571ecdc92-heading\"><div class=\"card-title  mb-0\"><button class=\"text-left collapsed w-100\" type=\"button\" data-toggle=\"collapse\" data-target=\"#acc-item-4b292565-8394-44ba-9a60-9fd571ecdc92-collapse\" aria-expanded=\"false\" aria-controls=\"acc-item-4b292565-8394-44ba-9a60-9fd571ecdc92-collapse\"><div class=\"card-titles has-code-550f0f-color\"><p class=\"mb-0\"><strong>Vad menas med att marknadsrekrytering blir viktigare n\u00e4r s\u00e4lj och marknad jobbar n\u00e4rmare varandra?<\/strong><\/p><\/div><span class=\"has-code-ad3b37-color ms-auto\"><svg width=\"12\" height=\"18\" viewbox=\"0 0 12 18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.49311 17.5284C5.786 17.8213 6.26087 17.8213 6.55377 17.5284L11.3267 12.7554C11.6196 12.4625 11.6196 11.9876 11.3267 11.6947C11.0338 11.4019 10.559 11.4019 10.2661 11.6947L6.02344 15.9374L1.7808 11.6947C1.4879 11.4019 1.01303 11.4019 0.720136 11.6947C0.427243 11.9876 0.427243 12.4625 0.720136 12.7554L5.49311 17.5284ZM5.27344 0.998047L5.27344 16.998H6.77344L6.77344 0.998047L5.27344 0.998047Z\"><\/path><\/svg><\/span><\/button><\/div><\/div><div id=\"acc-item-4b292565-8394-44ba-9a60-9fd571ecdc92-collapse\" class=\"accordion-collapse collapse code-e9e5e2-background\" aria-labelledby=\"acc-item-4b292565-8394-44ba-9a60-9fd571ecdc92-heading\" data-parent=\"#accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\"><div class=\"accordion-body card-body has-code-635252-color has-not-divider border-code-de764f\">\n<p>Det betyder att marknadsfunktionen f\u00e5r ett tydligare ansvar f\u00f6r att skapa f\u00f6ruts\u00e4ttningar f\u00f6r f\u00f6rs\u00e4ljningen, inte bara \u201cg\u00f6ra kampanjer\u201d. N\u00e4r s\u00e4lj och marknad samarbetar t\u00e4tt blir det viktigare med r\u00e4tt ledning och tydlig riktning, s\u00e5 att b\u00e5da avdelningarna drar \u00e5t samma h\u00e5ll och mot gemensamma m\u00e5l.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wp-block-noor-blocks-accordion-item accordion-item\"><div class=\"card shadow-none\"><div class=\"card-header code-e9e5e2-background\" id=\"acc-item-3040842c-3aca-409b-92a2-0220767bcfce-heading\"><div class=\"card-title  mb-0\"><button class=\"text-left collapsed w-100\" type=\"button\" data-toggle=\"collapse\" data-target=\"#acc-item-3040842c-3aca-409b-92a2-0220767bcfce-collapse\" aria-expanded=\"false\" aria-controls=\"acc-item-3040842c-3aca-409b-92a2-0220767bcfce-collapse\"><div class=\"card-titles has-code-550f0f-color\"><p class=\"mb-0\"><strong>Hur hj\u00e4lper en marknadschef s\u00e4ljorganisationen att s\u00e4lja mer effektivt?<\/strong><\/p><\/div><span class=\"has-code-ad3b37-color ms-auto\"><svg width=\"12\" height=\"18\" viewbox=\"0 0 12 18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.49311 17.5284C5.786 17.8213 6.26087 17.8213 6.55377 17.5284L11.3267 12.7554C11.6196 12.4625 11.6196 11.9876 11.3267 11.6947C11.0338 11.4019 10.559 11.4019 10.2661 11.6947L6.02344 15.9374L1.7808 11.6947C1.4879 11.4019 1.01303 11.4019 0.720136 11.6947C0.427243 11.9876 0.427243 12.4625 0.720136 12.7554L5.49311 17.5284ZM5.27344 0.998047L5.27344 16.998H6.77344L6.77344 0.998047L5.27344 0.998047Z\"><\/path><\/svg><\/span><\/button><\/div><\/div><div id=\"acc-item-3040842c-3aca-409b-92a2-0220767bcfce-collapse\" class=\"accordion-collapse collapse code-e9e5e2-background\" aria-labelledby=\"acc-item-3040842c-3aca-409b-92a2-0220767bcfce-heading\" data-parent=\"#accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\"><div class=\"accordion-body card-body has-code-635252-color has-not-divider border-code-de764f\">\n<p>En stark marknadsfunktion kan g\u00f6ra att s\u00e4lj kan l\u00e4gga mer tid p\u00e5 effektivt s\u00e4ljarbete som leder till ett st\u00f6rre fokus p\u00e5 kvalificerade aff\u00e4rsm\u00f6jligheter och i sin tur vinna fler aff\u00e4rer. N\u00e4r marknad prioriterar r\u00e4tt kan s\u00e4ljteamet f\u00e5 b\u00e4ttre st\u00f6d, tydligare riktning och b\u00e4ttre f\u00f6ruts\u00e4ttningar i kunddialogerna.<\/p>\n\n\n\n<p><strong>Det syns ofta genom att:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u00e4lj f\u00e5r material, budskap och struktur som h\u00e5ller ihop<\/li>\n\n\n\n<li>Leadshantering och kundkommunikation blir mer konsekvent<\/li>\n\n\n\n<li>Samarbetet blir enklare och mer m\u00e5lstyrt<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"col-lg-4 col-md-12 col-12 new-accordion-col-2 accordion-col-has-4\"><div class=\"wp-block-noor-blocks-accordion-item accordion-item\"><div class=\"card shadow-none\"><div class=\"card-header code-e9e5e2-background\" id=\"acc-item-1daf1f1c-ca20-4161-9137-42fa9c8b830d-heading\"><div class=\"card-title  mb-0\"><button class=\"text-left collapsed w-100\" type=\"button\" data-toggle=\"collapse\" data-target=\"#acc-item-1daf1f1c-ca20-4161-9137-42fa9c8b830d-collapse\" aria-expanded=\"false\" aria-controls=\"acc-item-1daf1f1c-ca20-4161-9137-42fa9c8b830d-collapse\"><div class=\"card-titles has-code-550f0f-color\"><p class=\"mb-0\"><strong>N\u00e4r passar det att rekrytera en s\u00e4lj- och marknadschef?<\/strong><\/p><\/div><span class=\"has-code-ad3b37-color ms-auto\"><svg width=\"12\" height=\"18\" viewbox=\"0 0 12 18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.49311 17.5284C5.786 17.8213 6.26087 17.8213 6.55377 17.5284L11.3267 12.7554C11.6196 12.4625 11.6196 11.9876 11.3267 11.6947C11.0338 11.4019 10.559 11.4019 10.2661 11.6947L6.02344 15.9374L1.7808 11.6947C1.4879 11.4019 1.01303 11.4019 0.720136 11.6947C0.427243 11.9876 0.427243 12.4625 0.720136 12.7554L5.49311 17.5284ZM5.27344 0.998047L5.27344 16.998H6.77344L6.77344 0.998047L5.27344 0.998047Z\"><\/path><\/svg><\/span><\/button><\/div><\/div><div id=\"acc-item-1daf1f1c-ca20-4161-9137-42fa9c8b830d-collapse\" class=\"accordion-collapse collapse code-e9e5e2-background\" aria-labelledby=\"acc-item-1daf1f1c-ca20-4161-9137-42fa9c8b830d-heading\" data-parent=\"#accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\"><div class=\"accordion-body card-body has-code-635252-color has-not-divider border-code-de764f\">\n<p style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">En kombinerad s\u00e4lj- och marknadschef \u00e4r bra n\u00e4r ni vill att s\u00e4lj och marknad ska g\u00e5 \u00e5t samma riktning. Det blir s\u00e4rskilt relevant i organisationer d\u00e4r gr\u00e4nsdragningen mellan dessa tv\u00e5 avdelningar annars skapar friktion eller d\u00e4r ni vill f\u00e5 snabbare samsyn kring era m\u00e5l.<\/p>\n\n\n\n<p><strong>Vanliga utfall d\u00e4r kombinationen fungerar bra:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mindre till medelstora bolag d\u00e4r en person ska h\u00e5lla ihop helheten<\/li>\n\n\n\n<li>N\u00e4r ni vill \u00f6ka samverkan och f\u00e5 b\u00e4ttre tempo i besluten<\/li>\n\n\n\n<li>N\u00e4r ni beh\u00f6ver tydligare koppling mellan era marknadsinsatser och er f\u00f6rs\u00e4ljning<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wp-block-noor-blocks-accordion-item accordion-item\"><div class=\"card shadow-none\"><div class=\"card-header code-e9e5e2-background\" id=\"acc-item-a4757be6-223b-44f8-bc4e-13e3a5f087c1-heading\"><div class=\"card-title  mb-0\"><button class=\"text-left collapsed w-100\" type=\"button\" data-toggle=\"collapse\" data-target=\"#acc-item-a4757be6-223b-44f8-bc4e-13e3a5f087c1-collapse\" aria-expanded=\"false\" aria-controls=\"acc-item-a4757be6-223b-44f8-bc4e-13e3a5f087c1-collapse\"><div class=\"card-titles has-code-550f0f-color\"><p class=\"mb-0\"><strong>Hur p\u00e5b\u00f6rjar man en rekrytering av en marknadschef p\u00e5 r\u00e4tt s\u00e4tt?<\/strong><\/p><\/div><span class=\"has-code-ad3b37-color ms-auto\"><svg width=\"12\" height=\"18\" viewbox=\"0 0 12 18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.49311 17.5284C5.786 17.8213 6.26087 17.8213 6.55377 17.5284L11.3267 12.7554C11.6196 12.4625 11.6196 11.9876 11.3267 11.6947C11.0338 11.4019 10.559 11.4019 10.2661 11.6947L6.02344 15.9374L1.7808 11.6947C1.4879 11.4019 1.01303 11.4019 0.720136 11.6947C0.427243 11.9876 0.427243 12.4625 0.720136 12.7554L5.49311 17.5284ZM5.27344 0.998047L5.27344 16.998H6.77344L6.77344 0.998047L5.27344 0.998047Z\"><\/path><\/svg><\/span><\/button><\/div><\/div><div id=\"acc-item-a4757be6-223b-44f8-bc4e-13e3a5f087c1-collapse\" class=\"accordion-collapse collapse code-e9e5e2-background\" aria-labelledby=\"acc-item-a4757be6-223b-44f8-bc4e-13e3a5f087c1-heading\" data-parent=\"#accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\"><div class=\"accordion-body card-body has-code-635252-color has-not-divider border-code-de764f\">\n<p>B\u00f6rja med att kartl\u00e4gga era f\u00f6ruts\u00e4ttningar och f\u00f6rv\u00e4ntningar. Det g\u00f6r det l\u00e4ttare att beskriva marknadschefens uppdrag och att uppr\u00e4tta en kravprofil som matchar b\u00e5de m\u00e5len och verkligheten i rollen.<\/p>\n\n\n\n<p><strong>Bra att reda ut tidigt:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Var ni befinner er idag och var ni ska?<\/li>\n\n\n\n<li>Vad vill ni f\u00e5 ut av er kommande marknadschef?<\/li>\n\n\n\n<li>Hur ser samarbetet mellan marknad och s\u00e4lj ut?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wp-block-noor-blocks-accordion-item accordion-item\"><div class=\"card shadow-none\"><div class=\"card-header code-e9e5e2-background\" id=\"acc-item-136f3e75-2b02-49c9-93f0-dd831ed26689-heading\"><div class=\"card-title  mb-0\"><button class=\"text-left collapsed w-100\" type=\"button\" data-toggle=\"collapse\" data-target=\"#acc-item-136f3e75-2b02-49c9-93f0-dd831ed26689-collapse\" aria-expanded=\"false\" aria-controls=\"acc-item-136f3e75-2b02-49c9-93f0-dd831ed26689-collapse\"><div class=\"card-titles has-code-550f0f-color\"><p class=\"mb-0\"><strong>Vilka fr\u00e5gor beh\u00f6ver man svar p\u00e5 innan man kan ta in kandidater?<\/strong><\/p><\/div><span class=\"has-code-ad3b37-color ms-auto\"><svg width=\"12\" height=\"18\" viewbox=\"0 0 12 18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.49311 17.5284C5.786 17.8213 6.26087 17.8213 6.55377 17.5284L11.3267 12.7554C11.6196 12.4625 11.6196 11.9876 11.3267 11.6947C11.0338 11.4019 10.559 11.4019 10.2661 11.6947L6.02344 15.9374L1.7808 11.6947C1.4879 11.4019 1.01303 11.4019 0.720136 11.6947C0.427243 11.9876 0.427243 12.4625 0.720136 12.7554L5.49311 17.5284ZM5.27344 0.998047L5.27344 16.998H6.77344L6.77344 0.998047L5.27344 0.998047Z\"><\/path><\/svg><\/span><\/button><\/div><\/div><div id=\"acc-item-136f3e75-2b02-49c9-93f0-dd831ed26689-collapse\" class=\"accordion-collapse collapse code-e9e5e2-background\" aria-labelledby=\"acc-item-136f3e75-2b02-49c9-93f0-dd831ed26689-heading\" data-parent=\"#accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\"><div class=\"accordion-body card-body has-code-635252-color has-not-divider border-code-de764f\">\n<p>Ni beh\u00f6ver kunna beskriva b\u00e5de nul\u00e4ge och uppsatta m\u00e5l, samt hur rollen ska fungera i organisationen. N\u00e4r det \u00e4r klart blir det mycket l\u00e4ttare att g\u00f6ra r\u00e4tt urval och undvika att v\u00e4lja fel kandidater till uppdraget.<\/p>\n\n\n\n<p><strong>Fr\u00e5gor som \u00e4r bra att landa i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Var befinner sig ert f\u00f6retag idag?<\/li>\n\n\n\n<li>Vad vill ni f\u00e5 ut av er kommande marknadschef?<\/li>\n\n\n\n<li>\u00c4r det ett stort eller litet team att leda?<\/li>\n\n\n\n<li>\u00c4r arbetet fokuserat p\u00e5 interna eller externa kanaler?<\/li>\n\n\n\n<li>Hur ser samarbetet mellan marknad och s\u00e4lj ut?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wp-block-noor-blocks-accordion-item accordion-item\"><div class=\"card shadow-none\"><div class=\"card-header code-e9e5e2-background\" id=\"acc-item-c4df4427-61b5-482c-879b-327584fcfafc-heading\"><div class=\"card-title  mb-0\"><button class=\"text-left collapsed w-100\" type=\"button\" data-toggle=\"collapse\" data-target=\"#acc-item-c4df4427-61b5-482c-879b-327584fcfafc-collapse\" aria-expanded=\"false\" aria-controls=\"acc-item-c4df4427-61b5-482c-879b-327584fcfafc-collapse\"><div class=\"card-titles has-code-550f0f-color\"><p class=\"mb-0\"><strong>Vad \u00e4r skillnaden mellan ers\u00e4ttningsrekrytering och tillv\u00e4xtrekrytering av en marknadschef?<\/strong><\/p><\/div><span class=\"has-code-ad3b37-color ms-auto\"><svg width=\"12\" height=\"18\" viewbox=\"0 0 12 18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.49311 17.5284C5.786 17.8213 6.26087 17.8213 6.55377 17.5284L11.3267 12.7554C11.6196 12.4625 11.6196 11.9876 11.3267 11.6947C11.0338 11.4019 10.559 11.4019 10.2661 11.6947L6.02344 15.9374L1.7808 11.6947C1.4879 11.4019 1.01303 11.4019 0.720136 11.6947C0.427243 11.9876 0.427243 12.4625 0.720136 12.7554L5.49311 17.5284ZM5.27344 0.998047L5.27344 16.998H6.77344L6.77344 0.998047L5.27344 0.998047Z\"><\/path><\/svg><\/span><\/button><\/div><\/div><div id=\"acc-item-c4df4427-61b5-482c-879b-327584fcfafc-collapse\" class=\"accordion-collapse collapse code-e9e5e2-background\" aria-labelledby=\"acc-item-c4df4427-61b5-482c-879b-327584fcfafc-heading\" data-parent=\"#accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\"><div class=\"accordion-body card-body has-code-635252-color has-not-divider border-code-de764f\">\n<p>En ers\u00e4ttningsrekrytering handlar ofta om att ta \u00f6ver och f\u00f6rvalta ett befintligt uppl\u00e4gg, medan en tillv\u00e4xtrekrytering handlar om att bygga upp, f\u00f6r\u00e4ndra eller skala upp marknadsavdelningen f\u00f6r att n\u00e5 nya m\u00e5l. Det p\u00e5verkar vilken typ av ledare ni ska leta efter.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"col-lg-4 col-md-12 col-12 new-accordion-col-3 accordion-col-has-3\"><div class=\"wp-block-noor-blocks-accordion-item accordion-item\"><div class=\"card shadow-none\"><div class=\"card-header code-e9e5e2-background\" id=\"acc-item-119c4482-28a7-4d20-9c8e-05dbcc556369-heading\"><div class=\"card-title  mb-0\"><button class=\"text-left collapsed w-100\" type=\"button\" data-toggle=\"collapse\" data-target=\"#acc-item-119c4482-28a7-4d20-9c8e-05dbcc556369-collapse\" aria-expanded=\"false\" aria-controls=\"acc-item-119c4482-28a7-4d20-9c8e-05dbcc556369-collapse\"><div class=\"card-titles has-code-550f0f-color\"><p class=\"mb-0\"><strong>Ska marknadschefen fokusera mest p\u00e5 interna eller externa kanaler?<\/strong><\/p><\/div><span class=\"has-code-ad3b37-color ms-auto\"><svg width=\"12\" height=\"18\" viewbox=\"0 0 12 18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.49311 17.5284C5.786 17.8213 6.26087 17.8213 6.55377 17.5284L11.3267 12.7554C11.6196 12.4625 11.6196 11.9876 11.3267 11.6947C11.0338 11.4019 10.559 11.4019 10.2661 11.6947L6.02344 15.9374L1.7808 11.6947C1.4879 11.4019 1.01303 11.4019 0.720136 11.6947C0.427243 11.9876 0.427243 12.4625 0.720136 12.7554L5.49311 17.5284ZM5.27344 0.998047L5.27344 16.998H6.77344L6.77344 0.998047L5.27344 0.998047Z\"><\/path><\/svg><\/span><\/button><\/div><\/div><div id=\"acc-item-119c4482-28a7-4d20-9c8e-05dbcc556369-collapse\" class=\"accordion-collapse collapse code-e9e5e2-background\" aria-labelledby=\"acc-item-119c4482-28a7-4d20-9c8e-05dbcc556369-heading\" data-parent=\"#accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\"><div class=\"accordion-body card-body has-code-635252-color has-not-divider border-code-de764f\">\n<p>Det beror p\u00e5 var ni beh\u00f6ver mest effekt. Vissa organisationer beh\u00f6ver en marknadschef som st\u00e4rker interna leveranser (s\u00e4ljst\u00f6d, struktur, samordning), andra beh\u00f6ver en som driver externa kanaler (synlighet, efterfr\u00e5gan, varum\u00e4rke).<\/p>\n\n\n\n<p>Ett enkelt s\u00e4tt att v\u00e4lja \u00e4r att b\u00f6rja med vad som ska bli b\u00e4ttre i s\u00e4ljarens och kundens vardag, och sedan best\u00e4mma prioriteringarna utifr\u00e5n det.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wp-block-noor-blocks-accordion-item accordion-item\"><div class=\"card shadow-none\"><div class=\"card-header code-e9e5e2-background\" id=\"acc-item-6da2a2d9-421d-4a82-b318-46ef1582bcd4-heading\"><div class=\"card-title  mb-0\"><button class=\"text-left collapsed w-100\" type=\"button\" data-toggle=\"collapse\" data-target=\"#acc-item-6da2a2d9-421d-4a82-b318-46ef1582bcd4-collapse\" aria-expanded=\"false\" aria-controls=\"acc-item-6da2a2d9-421d-4a82-b318-46ef1582bcd4-collapse\"><div class=\"card-titles has-code-550f0f-color\"><p class=\"mb-0\"><strong>Vad \u00e4r ett vanligt misstag f\u00f6retag g\u00f6r n\u00e4r de rekryterar marknadschef?<\/strong><\/p><\/div><span class=\"has-code-ad3b37-color ms-auto\"><svg width=\"12\" height=\"18\" viewbox=\"0 0 12 18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.49311 17.5284C5.786 17.8213 6.26087 17.8213 6.55377 17.5284L11.3267 12.7554C11.6196 12.4625 11.6196 11.9876 11.3267 11.6947C11.0338 11.4019 10.559 11.4019 10.2661 11.6947L6.02344 15.9374L1.7808 11.6947C1.4879 11.4019 1.01303 11.4019 0.720136 11.6947C0.427243 11.9876 0.427243 12.4625 0.720136 12.7554L5.49311 17.5284ZM5.27344 0.998047L5.27344 16.998H6.77344L6.77344 0.998047L5.27344 0.998047Z\"><\/path><\/svg><\/span><\/button><\/div><\/div><div id=\"acc-item-6da2a2d9-421d-4a82-b318-46ef1582bcd4-collapse\" class=\"accordion-collapse collapse code-e9e5e2-background\" aria-labelledby=\"acc-item-6da2a2d9-421d-4a82-b318-46ef1582bcd4-heading\" data-parent=\"#accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\"><div class=\"accordion-body card-body has-code-635252-color has-not-divider border-code-de764f\">\n<p>Ett vanligt misstag \u00e4r att man beskriver rollen f\u00f6r generellt och f\u00f6rs\u00f6ker f\u00e5 in allt i en och samma person, utan att vara tydlig med vad som \u00e4r viktigast. D\u00e5 blir urvalet spretigt och kandidaterna j\u00e4mf\u00f6rs ofta p\u00e5 fel grunder.<\/p>\n\n\n\n<p><strong>F\u00f6r att undvika det:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definiera tre till fem viktiga resultat som ska uppn\u00e5s f\u00f6rsta 6-12 m\u00e5naderna<\/li>\n\n\n\n<li>S\u00e4tt ramar f\u00f6r fokus (interna kontra externa kanaler)<\/li>\n\n\n\n<li>Var tydliga med mandat, resurser och teamets f\u00f6ruts\u00e4ttningar<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wp-block-noor-blocks-accordion-item accordion-item\"><div class=\"card shadow-none\"><div class=\"card-header code-e9e5e2-background\" id=\"acc-item-8f958fad-e2a0-4864-a4e9-7d99b8d4c87c-heading\"><div class=\"card-title  mb-0\"><button class=\"text-left collapsed w-100\" type=\"button\" data-toggle=\"collapse\" data-target=\"#acc-item-8f958fad-e2a0-4864-a4e9-7d99b8d4c87c-collapse\" aria-expanded=\"false\" aria-controls=\"acc-item-8f958fad-e2a0-4864-a4e9-7d99b8d4c87c-collapse\"><div class=\"card-titles has-code-550f0f-color\"><p class=\"mb-0\"><strong>Vad b\u00f6r man g\u00f6ra f\u00f6r att marknadschefen ska lyckas efter anst\u00e4llning?<\/strong><\/p><\/div><span class=\"has-code-ad3b37-color ms-auto\"><svg width=\"12\" height=\"18\" viewbox=\"0 0 12 18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.49311 17.5284C5.786 17.8213 6.26087 17.8213 6.55377 17.5284L11.3267 12.7554C11.6196 12.4625 11.6196 11.9876 11.3267 11.6947C11.0338 11.4019 10.559 11.4019 10.2661 11.6947L6.02344 15.9374L1.7808 11.6947C1.4879 11.4019 1.01303 11.4019 0.720136 11.6947C0.427243 11.9876 0.427243 12.4625 0.720136 12.7554L5.49311 17.5284ZM5.27344 0.998047L5.27344 16.998H6.77344L6.77344 0.998047L5.27344 0.998047Z\"><\/path><\/svg><\/span><\/button><\/div><\/div><div id=\"acc-item-8f958fad-e2a0-4864-a4e9-7d99b8d4c87c-collapse\" class=\"accordion-collapse collapse code-e9e5e2-background\" aria-labelledby=\"acc-item-8f958fad-e2a0-4864-a4e9-7d99b8d4c87c-heading\" data-parent=\"#accordion-acc-d8e4302b-ec3a-4e5d-a366-bf5ac4e24166\"><div class=\"accordion-body card-body has-code-635252-color has-not-divider border-code-de764f\">\n<p>Ge rollen tydliga m\u00e5l, r\u00e4tt mandat och en fungerande samarbetsstruktur med s\u00e4lj fr\u00e5n start. Marknadschefer misslyckas s\u00e4llan f\u00f6r att de saknar id\u00e9er, utan f\u00f6r att uppdraget \u00e4r otydligt, prioriteringar \u00e4ndras st\u00e4ndigt eller att samarbetet med s\u00e4ljavdelningen inte fungerar.<\/p>\n\n\n\n<p><strong>En enkel plan som brukar vara framg\u00e5ngsrik:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u00e4tt m\u00e5l f\u00f6r den f\u00f6rsta tiden, 2-3 m\u00e5nader fram\u00e5t (effekt, struktur, leveranser)<\/li>\n\n\n\n<li>Best\u00e4m hur s\u00e4lj och marknad ska jobba ihop (m\u00f6ten, ansvar, fl\u00f6den)<\/li>\n\n\n\n<li>Prioritera kanaler och aktiviteter s\u00e5 att fokus h\u00e5lls \u00f6ver tid<\/li>\n<\/ul>\n\n\n\n<p>Har ni fr\u00e5gor om rekrytering av marknadschef, kontakta g\u00e4rna\u00a0<a href=\"https:\/\/www.saljpoolen.se\/sv\/kontakta-oss\">Hampus M\u00e5neski\u00f6ld<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1633,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1352","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rekrytera marknadschef - v\u00e4lj S\u00e4ljpoolen vid rekrytering<\/title>\n<meta name=\"description\" content=\"S\u00e4ljpoolen hj\u00e4lper er med kvalitativ rekrytering av marknadschef. 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