{"id":363,"date":"2022-05-25T10:09:57","date_gmt":"2022-05-25T10:09:57","guid":{"rendered":"https:\/\/www.saljpoolen.se\/historien-om-intenso-teknikrekrytering-17\/"},"modified":"2026-04-10T09:35:01","modified_gmt":"2026-04-10T09:35:01","slug":"5-tips-for-att-optimera-er-platsannons","status":"publish","type":"post","link":"https:\/\/www.saljpoolen.se\/sv\/5-tips-for-att-optimera-er-platsannons","title":{"rendered":"5 tips f\u00f6r att optimera er platsannons"},"content":{"rendered":"\n

Ni s\u00f6ker en ny medarbetare och har lagt ut en platsannons f\u00f6r tj\u00e4nsten ni vill tills\u00e4tta, men ans\u00f6kningarna \u00e4r f\u00e5. Att hitta den perfekta kandidaten till ert team \u00e4r inte alltid det l\u00e4ttaste. F\u00f6r att n\u00e5 ut till r\u00e4tt personer med sin platsannons och f\u00e5 relevanta ans\u00f6kningar handlar det om r\u00e4tt timing och noggranna f\u00f6rberedelser. S\u00e5 hur ska ni g\u00f6ra f\u00f6r att sticka ut i m\u00e4ngden och attrahera de som \u00e4r p\u00e5 jakt efter nytt jobb? Och vilka \u00e4r de vanligaste misstagen man g\u00f6r? H\u00e4r kommer fem tips om hur ni lyckas med er platsannonsering. <\/p>\n\n\n\n

Platsannonsens Rubrik<\/strong><\/h2>\n\n\n\n

Rubriken \u00e4r A och O i en platsannons<\/em>, och f\u00f6r att synas f\u00f6r relevanta kandidater m\u00e5ste ni veta vad kandidaterna s\u00f6ker p\u00e5. S\u00f6ker ni en s\u00e4ljare, d\u00e5 b\u00f6r rubriken vara just s\u00e4ljare. En person som s\u00f6ker detta jobb kommer inte s\u00f6ka p\u00e5 till exempel \u201drelationsskapande stj\u00e4rna\u201d eller andra uttryck som lagts in f\u00f6r att ni som f\u00f6retag vill skapa en speciell k\u00e4nsla. Tanken \u00e4r god, men resultatet s\u00e4mre. L\u00e5t hellre ert f\u00f6retags personlighet och de mjuka v\u00e4rdena komma fram i annonstexten. <\/p>\n\n\n\n

Bildval<\/strong><\/strong> i platsannons<\/h2>\n\n\n\n

Det \u00e4r viktigt att ha med bilder i en platsannons och en stor f\u00f6rdel \u00e4r bilder p\u00e5 m\u00e4nniskor. V\u00e5r rekommendation \u00e4r att med f\u00f6rdel anv\u00e4nda era medarbetare. P\u00e5 s\u00e5 vis kan personen som \u00e4r intresserad av er annons snabbt f\u00e5 en k\u00e4nsla f\u00f6r om detta \u00e4r en arbetsplats hen vill jobba p\u00e5 eller inte. Det g\u00e5r sj\u00e4lvklart bra att kombinera dessa ihop med eventuella produktbilder eller milj\u00f6bilder, men d\u00e5 \u00e4r det just kombinationen som \u00e4r viktig att komma ih\u00e5g. Att enbart m\u00f6tas av en frilagd bild av exempelvis en lastbilskomponent \u00e4r f\u00f6r de allra flesta ganska trist. Men att f\u00e5 se produkten som ska s\u00e4ljas ihop med en bild p\u00e5 ett h\u00e4rligt arbetsteam ger en helt annan uppfattning. <\/p>\n\n\n\n

Platsannonsens M\u00e5lgrupp<\/strong><\/strong><\/h2>\n\n\n\n

F\u00f6r att kunna n\u00e5 r\u00e4tt kandidater och f\u00e5 in de mest relevanta ans\u00f6kningarna \u00e4r en definierad m\u00e5lgrupp mycket betydande. St\u00e4ll er fr\u00e5gor som: Vad \u00e4r viktigt f\u00f6r de personer ni vill ska s\u00f6ka rollen<\/a>? \u00c4r det stimulerande arbetsuppgifter? Vilken l\u00f6n kan ni erbjuda? Har ni flexibla arbetstider?\u00a0<\/p>\n\n\n\n

Idag finns det m\u00e4ngder av artiklar och unders\u00f6kningar att ta del av. Ta er tiden att l\u00e4sa p\u00e5 om vad som \u00e4r viktigt f\u00f6r den m\u00e5lgrupp ni vill n\u00e5, det kommer g\u00f6ra stor skillnad i det l\u00e5nga loppet. Genom sm\u00e5 anpassningar i spr\u00e5k, krav och annonsuppbyggnad kan ni attrahera de kandidater ni s\u00f6ker. Men gl\u00f6m inte att vara tydliga i ert erbjudande och vad rollen inneb\u00e4r, f\u00f6r att inte tappa kandidater i on\u00f6dan. <\/p>\n\n\n\n

Platsannons i r\u00e4tt kanaler<\/strong> <\/strong><\/strong><\/h2>\n\n\n\n

Var befinner sig er m\u00e5lgrupp? Denna fr\u00e5ga \u00e4r otroligt viktig att besvara innan ni publicerar er platsannons. Genom att ha en tydlig definition om vilka ni vill n\u00e5 minimeras risken att spendera pengar p\u00e5 kanaler och platser d\u00e4r er m\u00e5lgrupp inte befinner sig.  <\/p>\n\n\n\n

Tv\u00e5 andra fr\u00e5gor att fundera p\u00e5 \u00e4r; vilka annonskanaler finns? Och vilka av dessa \u00e4r relevanta f\u00f6r er tj\u00e4nst? Om det \u00e4r en riktigt sv\u00e5rtillsatt roll kan sponsrad annonsering i sociala medier vara en bra v\u00e4g att g\u00e5. D\u00e4r finns stora m\u00f6jligheter att precisera m\u00e5lgruppen och att ni dyker upp direkt i deras fl\u00f6den. P\u00e5 s\u00e5 s\u00e4tt n\u00e5r ni kandidaterna som inte aktivt s\u00f6ker jobb och d\u00e4rf\u00f6r inte finns p\u00e5 de traditionella jobbsajterna. <\/p>\n\n\n\n

Publicering<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

\u00c4ntligen \u00e4r det dags att publicera er platsannons. I denna del av processen \u00e4r det l\u00e4tt att f\u00f6rhasta sig, d\u00e5 man vill komma ig\u00e5ng s\u00e5 fort som m\u00f6jligt f\u00f6r att hitta sin nya stj\u00e4rna. Dock kommer denna ivrighet i m\u00e5nga fall stj\u00e4lpa mer \u00e4n att hj\u00e4lpa om publiceringsdagen infaller p\u00e5 en av de s\u00e4mre ans\u00f6kningsdagarna. V\u00e5r statistik visar tydligt att kandidater \u00e4r som mest aktiva i b\u00f6rjan av veckan, d\u00e4rf\u00f6r \u00e4r det stor f\u00f6rdel att publicera er lediga tj\u00e4nst mellan s\u00f6ndag och tisdag. <\/p>\n\n\n\n

Om ni publicerar er annons p\u00e5 en dag med l\u00e5g aktivitet finns risk att flera andra tj\u00e4nster hinner publiceras efter er. Detta inneb\u00e4r att deras annonser hamnar \u00f6ver er i tr\u00e4fflistorna, och ni knuffas l\u00e4ngre och l\u00e4ngre ner f\u00f6r varje ny tj\u00e4nst. N\u00e4r m\u00e5ndagen kommer och kandidaterna tar upp sin jobbjakt p\u00e5 nytt, kommer ni hamnat l\u00e5ngt ner i listan. Chansen att f\u00e5 in optimalt med ans\u00f6kningar minkar drastiskt och s\u00e5 \u00e4ven chansen att hitta r\u00e4tt kandidat. Detta i sin tur kan \u00e4ven leda till att ni beh\u00f6ver publicera om annonsen och att rekryteringen drar ut p\u00e5 tiden. D\u00e4rf\u00f6r sparar ni b\u00e5de tid och pengar genom att v\u00e4nta. <\/p>\n\n\n\n

Detta var v\u00e5ra fem tips om hur ni optimerar er platsannons och \u00f6kar chansen att hitta just er dr\u00f6mkandidat. Lycka till! <\/p>\n\n\n\n

Vill ni f\u00e5 tips och r\u00e5d fr\u00e5n v\u00e5ra annonsexperter?
D\u00e5 \u00e4r ni varmt v\u00e4lkomna att kontakta oss. <\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Ni s\u00f6ker en ny medarbetare och har lagt ut en platsannons f\u00f6r tj\u00e4nsten ni vill tills\u00e4tta, men ans\u00f6kningarna \u00e4r f\u00e5. Att hitta den perfekta kandidaten till ert team \u00e4r inte alltid det l\u00e4ttaste. 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